Launching Inbound 360 | The tool behind our journey to 523 demos and a $1.5M pipeline.

Moz Alternative with reliable data, intuitive UX, and actionable guidance

Rhiannon D.,

Head of Marketing & Communications

A verified Moz user on G2 says"Hard to get clear, unequivocal data about performance… too much interrogation and interpretation required."
Replace outdated, clunky dashboards with a modern inbound marketing platform that delivers a clean UI, greater accuracy, and insights you don’t have to decode.

Inbound 360 vs. Moz Feature Comparison




Features
Moz
SEO
Keywords Tracked
Backlink Analysis
SERP Analysis
Competitor Keyword Analysis
Site Overview & Keywords
AI Keyword Overviews
Competitor Analysis
Top Pages
Content Attention
Site Audit
AI Text Generation / Summarization
Custom Reports
GEO
Visibility in AI answers
Prompt tracking
NLP-based query assistant
AI Traffic Analysis Reports
AI Agent Automation / Autonomous Execution
Unlimited
PPC
Keyword Research
Competitor Overview
Competitor Ad Copies
Google Ads Campaign Integration
Keywords & Ad Details
Location based Targeting
LinkedIn
Smart Scheduler
Smart Trend Posting Agent
Content Suggestion / Ideas Hub
Content Niche Selection
Real-Time Trending Topic Alerts
Page Performance Tracking
Competitor Profile Tracking
Audience Insights
Unlimited Publishing & Storage
Integrations
Google Analytics 4 (GA4)
Google Search Console (GSC)
Google Ads Integration
Other
Dedicated Success Manager
Custom API / SSO / SLA
NLP-Based Query Assistant
AI Agent Automation

Moz — A solid starting point, but not built for modern growth teams.



Moz works fine for basics but once you need deeper insights, it starts to feel like a maze of dashboards, outdated workflows, and reports you still have to decode.
In contrast, Inbound 360  instead of supplying data that still requires analysis, delivers clear insights, actionable guidance, and cross-channel intelligence. 
No complicated navigation. No guesswork. No add-ons. No fragmented tools.
Where Moz ends at rankings and reports, Inbound 360 goes further:
âś… Generative search optimization
âś… Competitive PPC intelligence
âś… LinkedIn audience signals
Moz feels built for yesterday’s SEO. Inbound 360 is built for what’s next.
Gozen Inbound 360 vs Moz

GoZen Inbound 360 vs Moz - Here’s why modern inbound teams are switching from Moz to Inbound 360

01 | BEYOND JUST SEO

Complete inbound intelligence

Moz is often seen as suitable for beginners or basic SEO workflows, while Inbound 360 goes further with LLM mentions ,PPC and LinkedIn insights in the same platform.

02 | INSIGHT DEPTH

No fuzzy metrics

Moz users frequently mention vague reporting and unclear metrics that require manual interpretation, while Inbound 360 delivers precise insights with context and next steps.

03 | ACTIONABLE INTELLIGENCE

Not just reports

Moz shows errors, but doesn’t guide what to do next. Inbound 360 gives AI-powered recommendations, keyword overviews, and competitor-based PPC insights to act upon instantly.

04 | MODERN INTERFACE

Clean and intuitive workflows

Many Moz reviews point to an outdated and unintuitive interface that slows execution, whereas Inbound 360 offers a modern, guided experience built for fast decision-making, not tool navigation.

40+ countries served. 50,000+ Businesses trust us.

starbucks
zapier
walmart
adobe
visa
tesla
stanford university

Save $840 annually by choosing Inbound 360

Inbound 360 vs Moz

Frequently Asked Questions (FAQs)



Is Inbound 360 a replacement for Moz?
>
Yes. Inbound 360 replaces and expands beyond Moz. Instead of just SEO tracking and reporting, Inbound 360 adds  LinkedIn intelligence, generative search optimization, and PPC analysis—all in one platform.
Do I need multiple add-ons or integrations?
>
No. Everything—SEO, PPC, competitor intelligence, and LinkedIn insights is built-in. No extra configuration, no fragile integrations, and no hidden upgrades.

The search landscape has evolved. Your tech stack should too. 

Move past outdated dashboards and scattered tools. Upgrade to a unified inbound platform built for what’s next.

Made With Love

Copyright © 2025 gozen.io

Contact: (551)-277-0046 | team@gozen.io